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Robert Mondavi dies at 94... - Mark's Journal
mhaithaca
mhaithaca
Robert Mondavi dies at 94...
Wine GlassesWhile I've rarely been impressed on the occasions I've actually tasted his wines, and he's likely to be remembered most for bringing cardboard boxes and plastic bags to the industry, I have to say Robert Mondavi did more to spread the enjoyment of wine in America than just about anyone else in history.

Governor Schwarzenegger said it pretty well: "It is hard to imagine anyone having more of a lasting impact on California's $20 billion-a-year wine industry than Robert Mondavi. He was a tireless entrepreneur who transformed how the world felt about California wine, and an unforgettable personality to everyone who knew him."

http://www.kcra.com/news/16300270/detail.html
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Comments
roosterhillfrm From: roosterhillfrm Date: May 18th, 2008 01:14 am (UTC) (Link)
Been there. Even if the wines were different than others, he introduced so many new packaging and marketing angles, he really changed the industry.
Here are some pix of ground zero: http://mo.cit.cornell.edu/mo/nupsf/page.3.shtml

fitfool From: fitfool Date: May 18th, 2008 11:11 am (UTC) (Link)
I remember one bottle of Mondavi Cabernet (private reserve?) that someone had given me as a gift that I really likd. I think it's one of only a few times I had tasted his stuff so I ended up having rather fond memories of the label. Pretty cool to be able to so dramatically grow an industry.
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