Mark (mhaithaca) wrote,

We weren't expecting Starbucks VIA not to suck...

Starbucks Via travel mugStarbucks stores throughout the United States this weekend are offering free tastes of Starbucks VIA Ready Brew, their powdered instant coffee that makes a cup of coffee at a time from small foil packets. They offered free sample packets by mail several months ago, but this weekend's tasting is designed as a challenge, a weekend-long opportunity to sample coffee made from the instant powder alongside traditionally brewed Starbucks coffee.

Ithaca's second Starbucks location, on the corner of College Avenue and Dryden Road in Collegetown, is offering samples of the VIA Colombian medium roast next to samples of the company's Pike Place Roast, a smooth brew introduced last spring.

( More about Starbucks VIA instant coffee... )

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