Then, last night, I started seeing want ads for truck drivers from trucking companies, and truck accessory and truck stop ads. I wondered if it was because we had an article about Route 79 being detoured, but eventually figured out that it was because I'd Googled truck route mapping sites to answer a question on Twitter. Google must now think I'm a truck driver, and is going to keep showing me these ads.
What does seem to be related to our content is the Harvard alumni credit card offer showing up on our "Cornell women's hockey aims to pack Lynah for Friday game against rival Harvard" article. :-)
In fact, I'm seeing the same ads on other sites, too, and have clicked through a couple on sites I feel I should support. Naturally, I'm not going to click them on our site. I'm often tempted to follow an ad to see where it leads, but that's against the rules!